DMRS Group - E-Commerce

E-Commerce Strategic Design & Systems Integration

The opportunity for database marketing and E-Commerce is to understand the dynamics of demand – and then to manipulate the dynamics to your advantage.

For those companies using the Internet as an information gathering channel to support their various marketing initiatives, the critical component is information. DMRS shows you:

	How to set up the proper information repository
	How to determine what is information and what is just data
	Proven ways to determine which information is meaningful and predictive
	The best “data mining” technologies
	And how best to use this information for segmentation, analysis, and personalization.

The second, and more complex use of the Internet is its integration within the overall business enterprise – E-Commerce.

The strategy behind E-Commerce is not about selling “things” as much as it is about using the Internet to manage a variety of customer’s needs.

It’s a shift from managing inventory to managing information. This new delivery chain is not just another marketing channel, advertising medium, or way to speed up transactions. It’s the foundation for a whole new industrial order !

A successful E-Commerce system requires that:

	Customer / prospect information be properly acquired
	Data from POS (point-of-sale) systems can be integrated
	This data can be consistently integrated with existing data to develop a larger knowledge management component
	All customer-care and privacy issues are properly addressed
	Fulfillment, invoicing, shipping, tracking, and analytical components be set-up to address single order, multiple order, bill-to / ship-to, and bulk requirements equally well
	Data flow freely back and forth between the marketing database and the E-Commerce system

DMRS will help plan your system using its step-by-step process. Your company will not have to endure the “trial and error method”. We’ve already done the research, reviewed “best of breed”, and know who delivers product – not just promises.

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SERVICES

MDB Design & Consulting

Specialized Services

Contact

304 Park Avenue South
11th Floor
New York, NY 10010

212/590.2340 (O)
212/590.2341 (F)

info@DMRSGroup.com