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E-Commerce Strategic Design & Systems Integration
The opportunity for database marketing and E-Commerce is to understand the dynamics of demand – and then to manipulate the dynamics to your advantage.
For those companies using the Internet as an information gathering channel to support their various marketing initiatives, the critical component is information. DMRS shows you:
The second, and more complex use of the Internet is its integration within the overall business enterprise – E-Commerce.
The strategy behind E-Commerce is not about selling “things” as much as it is about using the Internet to manage a variety of customer’s needs.
It’s a shift from managing inventory to managing information. This new delivery chain is not just another marketing channel, advertising medium, or way to speed up transactions. It’s the foundation for a whole new industrial order !
A successful E-Commerce system requires that:
DMRS will help plan your system using its step-by-step process. Your company will not have to endure the “trial and error method”. We’ve already done the research, reviewed “best of breed”, and know who delivers product – not just promises.
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