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Consumer Marketing Company "B"...
...has a marketing database already in existence. It contains a measurable amount of customer data, as well as purchased enhancement data. However, they need insight into what other data to purchase or lease to get the best predictive models built to meet both today's -- and tomorrow's marketing needs.
DMRS helps these companies strategically plan the best use of
their data. In fact, DMRS can assist in reconstructing the database
to allow marketing to take advantage of the latest technology.
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