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Manufacturing Company "A"...
...has data files that contain enormous amounts of financial, transactional and fulfillment information. Unfortunately, none of these files are structured for the easy access that allows neither state-of-the-art marketing nor the continued analyses necessary to maximize any program's effectiveness. Worse still, the marketers who need to work with this information are, for the most part, Information Technology-dependent, with limited data access and most data requests required to go through the IT department -- instead of being able to work in a client / server and / or web-enabled environment.
DMRS helps companies like this take what is essentially
operational, transactional, and financial data and transform it into
information that can be used to achieve marketing objectives.
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